There is a statistic that is indeed very accurate in the direct mail world. If 1,000 postcards are sent the most that the sender can hope for is a 3%-5% response. This is a very true statistic. Think about it if you mail 1,000 postcards you are investing alot into printing and postage only to receive a 3% response and out of those 3% how many will become a customer?
So what is the answer? Test, test and test again. This is the beauty of the 30 Minute Sales System. By sending 5 letters per day you are not only qualifying your prospects, you are testing your list. Over time you will develop a very strong targeted list that will consist of 500, 1000 or even 10,000 clients who over the years of shown just a little interest in your products and services.
After qualifying your list through tests using the 30 Minute Sales System you can send a direct mail piece to an audience who you know will buy from you and who is interested in what you have to offer.
Our service is great for sending just one, five or ten letters. However, you can very easily send out a direct mail postcard to 1,000 or more right from your contact database. We will print and mail for you. What is your job? Easy….just sell more!
We hear all the time how direct mail is dead and social media has taken its place. Well that is far from the truth. Sure Facebook and Twitter provide excellent ways to reach a very targeted audience. However, with the direct mail piece there is no better way to compliment your internet marketing efforts and drive users to your Facebook page, Twitter site or your company web site.
By combining the phone/mail/phone system with your web marketing, your inquiries will double very quickly.
How?
Easy.
With the right message!
Let’s take a look at an example. Lets say you had a promotion where your clients could receive 10% off for a limited time on a new product or service that you were offering. Sure you would post that on your web site, place this information in your print ads and email marketing, etc. However, what if you also mailed this same information to five, ten, one hundred or even a thousand prospective clients? And what if the only way that they could capitalize on your offer was to go to your site and provide their first name and email address? You would gain a new client if they use the 10% coupon AND you have added them to your email database for future marketing opportunities.
We recently spoke with a client who was very proud of their internet traffic over the past month and their traffic was quite impressive. When we asked how many of those visitors they captured, the phone went dead. Use your direct mail media to drive prospects to your web site with an offer and then capture them! It is really very simple.
By selecting the link above you will see a basic sales letter that we composed to show you what a letter template looks like and the content that we include in our normal sales letter. By clicking on the thumbnail above you will also notice that there are merge fields in place of the name, address, etc. In our template area we have provided Word templates that you can download, customize and use as you see fit. In our support area we will also show you how to create a template in Word. It is very easy and merging your template with your Contact Management Software is very easy as well.
Right now we want to focus on the letter itself. Why a letter? Well it is very simple. With a letter the sales person or organization:
1. Has the opportunity to introduce themself to the prospect without interrupting their day with a rude and ineffective cold call.
2. You will notice that we include our contact information. Within our sales letters you will see that we either provide this information or tell our prospect that we will be calling to set up an appointment. This way your prospect knows to expect your call. Your job is simple. Do what you say and make that call.
3. The sales letter provides a “touch”. Remember a prospect must be touched 7 times before they will buy.
The traditional sales letter remains as the most effective sales tool available today. By sending 5 letters per day you are introducing yourself to 5 potential new clients in a way that shows you are a professional and in a way that shows that you do what you say. There is no better introduction in the sales world. Period.
By writing and sending an effective sales letter, following it up with a phone call and more mailings your sales will grow considerably over time. With our system you can increase your sales in just 30 minutes per day!
Sure if we spend the money to send out a mailing to the client that we would love to work with, first and foremost we want our mail to get opened. The secret to any direct mail piece whether you are sending one letter or a thousand letters is doing the one little extra something to make sure that your reader actually looks at your letter instead of dropping it in the trash. It would be much better if the reader first read your letter and then dropped it in the trash. Right?
We highly recommend sending a Priority Mail envelope for the first or second letter. Lets face it if someone received a Priority Letter in the mail the very least that they will do is….open it! We send 10 to 15 priority letters out every week to those special clients that we would love to do business with. Of course we continue to send out 5 letters per day. However, with the priority pack we are:
1. 100% sure of the contact . Therefore, we are certain that it will reach its destination and get into the hands of the decision maker.
2. We send Priority Letters to our top prospects. We want them to know that we are serious about doing business with them.
3. We want our mail to be opened..and it is…nearly 100% of the time!
With the 30 Minute Sales System you do not need to just send the traditional #10 envelope and letter. With our system you can send a full size Priority Letter Pack to that special prospect.
Test sending 30 Priority Letters to your prospects and watch your first time appointments double!
