There is a statistic that is indeed very accurate in the direct mail world. If 1,000 postcards are sent the most that the sender can hope for is a 3%-5% response. This is a very true statistic. Think about it if you mail 1,000 postcards you are investing alot into printing and postage only to receive a 3% response and out of those 3% how many will become a customer?
So what is the answer? Test, test and test again. This is the beauty of the 30 Minute Sales System. By sending 5 letters per day you are not only qualifying your prospects, you are testing your list. Over time you will develop a very strong targeted list that will consist of 500, 1000 or even 10,000 clients who over the years of shown just a little interest in your products and services.
After qualifying your list through tests using the 30 Minute Sales System you can send a direct mail piece to an audience who you know will buy from you and who is interested in what you have to offer.
Our service is great for sending just one, five or ten letters. However, you can very easily send out a direct mail postcard to 1,000 or more right from your contact database. We will print and mail for you. What is your job? Easy….just sell more!
We hear all the time how direct mail is dead and social media has taken its place. Well that is far from the truth. Sure Facebook and Twitter provide excellent ways to reach a very targeted audience. However, with the direct mail piece there is no better way to compliment your internet marketing efforts and drive users to your Facebook page, Twitter site or your company web site.
By combining the phone/mail/phone system with your web marketing, your inquiries will double very quickly.
How?
Easy.
With the right message!
Let’s take a look at an example. Lets say you had a promotion where your clients could receive 10% off for a limited time on a new product or service that you were offering. Sure you would post that on your web site, place this information in your print ads and email marketing, etc. However, what if you also mailed this same information to five, ten, one hundred or even a thousand prospective clients? And what if the only way that they could capitalize on your offer was to go to your site and provide their first name and email address? You would gain a new client if they use the 10% coupon AND you have added them to your email database for future marketing opportunities.
We recently spoke with a client who was very proud of their internet traffic over the past month and their traffic was quite impressive. When we asked how many of those visitors they captured, the phone went dead. Use your direct mail media to drive prospects to your web site with an offer and then capture them! It is really very simple.
With the 30 Minute Sales System we send more than just a letter. We direct mail postcards, business cards, promotional items, custom printed brochures. You name it and we will mail it!
If you have postcards that you have already printed, just contact us and we will provide shipping information to you so that you can ship your postcards to our fulfillment center. We will catalog your postcard and store it for you. Each time you want to mail that postcard, just select from the drop down of our Word addon and hit send. We will pull your postcard(s) from inventory, inkjet the name and address and put it in the mail for you! We will do this for any item that you provide for us all at no extra charge!
Of course we handle printing and design of any shape and size. Please contact us for more information.
By selecting the link above you will see a basic sales letter that we composed to show you what a letter template looks like and the content that we include in our normal sales letter. By clicking on the thumbnail above you will also notice that there are merge fields in place of the name, address, etc. In our template area we have provided Word templates that you can download, customize and use as you see fit. In our support area we will also show you how to create a template in Word. It is very easy and merging your template with your Contact Management Software is very easy as well.
Right now we want to focus on the letter itself. Why a letter? Well it is very simple. With a letter the sales person or organization:
1. Has the opportunity to introduce themself to the prospect without interrupting their day with a rude and ineffective cold call.
2. You will notice that we include our contact information. Within our sales letters you will see that we either provide this information or tell our prospect that we will be calling to set up an appointment. This way your prospect knows to expect your call. Your job is simple. Do what you say and make that call.
3. The sales letter provides a “touch”. Remember a prospect must be touched 7 times before they will buy.
The traditional sales letter remains as the most effective sales tool available today. By sending 5 letters per day you are introducing yourself to 5 potential new clients in a way that shows you are a professional and in a way that shows that you do what you say. There is no better introduction in the sales world. Period.
By writing and sending an effective sales letter, following it up with a phone call and more mailings your sales will grow considerably over time. With our system you can increase your sales in just 30 minutes per day!
Sure if we spend the money to send out a mailing to the client that we would love to work with, first and foremost we want our mail to get opened. The secret to any direct mail piece whether you are sending one letter or a thousand letters is doing the one little extra something to make sure that your reader actually looks at your letter instead of dropping it in the trash. It would be much better if the reader first read your letter and then dropped it in the trash. Right?
We highly recommend sending a Priority Mail envelope for the first or second letter. Lets face it if someone received a Priority Letter in the mail the very least that they will do is….open it! We send 10 to 15 priority letters out every week to those special clients that we would love to do business with. Of course we continue to send out 5 letters per day. However, with the priority pack we are:
1. 100% sure of the contact . Therefore, we are certain that it will reach its destination and get into the hands of the decision maker.
2. We send Priority Letters to our top prospects. We want them to know that we are serious about doing business with them.
3. We want our mail to be opened..and it is…nearly 100% of the time!
With the 30 Minute Sales System you do not need to just send the traditional #10 envelope and letter. With our system you can send a full size Priority Letter Pack to that special prospect.
Test sending 30 Priority Letters to your prospects and watch your first time appointments double!
We use this system each and every day. We have used and perfected 30 Minute Sales over many years of trial and error. We are convinced that we have a tool and a system in place that will allow any individual sales person or organization to increase their sales in just 30 minutes a day.
So how does it work out there in the day to day world. Why 30 minutes? Well as a sales person you need to focus on visiting clients, managing existing sales and growing your business. Prospecting suffers simply because it takes the back seat to orders or hot leads. If you stop prospecting you are running the risk of failing and I am sure that you do not want to fail.
In our support pages, we have created templates and videos for your review. We also have sample letters in our support section for your review and use. This post is here to help you to gain a clear understanding of this process and how it works day in and day out.
Choose 30 minutes out of every day for prospecting. During that 30 minutes you are going to work on new customers and make it clear to everyone in the office that you are not to be bothered during this 30 minutes. Begin your 30 minutes by sending your letters or postcards. We schedule letters a week in advance using the “Activity Series Module” within our CRM. Therefore, every day when we begin our 30 minutes the letters are scheduled and ready to go. Merging the data using Word is an easy process and sending the letters via our Word addon is seamless. In minutes letters and other direct mail pieces are sent for the day providing you with time to make your 5 or 10 follow up phone calls.
The key to our system is discipline. Sales must happen daily. The very moment you stop the sales process you are running the risk of loosing customers not gaining them.
Unlike many other services the 30 Minute Sales System does not rely on a separate online database to perform drip marketing. With our system, the user manages one set of data and does not need to take the time or risk making errors of managing data in two locations. Most CRM solutions have a mail merge feature that allows users to merge contact data with a word template and create personalized letters.
With ALL CRM’s that have the mail merge feature the process of creating a mail merge is relatively simple with some being easier then others. Here is the process:
1. Create a letter template.
2. Insert merge fields into the template. For example: <First Name>, <Last Name>, etc.
3. Select the contacts that you would like to merge.
4. Perform mail merge within your CRM.
5. Activate our Word addon and send.
Very easy. The focus of CRM software developers at large is to provide an easy way for their users to save time and make their processes very easy. With the 30 Minute Sales System we have taken the tools that live within your Contact Management Software and have provided with you with a way to send sales letters and postcards in seconds.
Your job? Take some time to learn your contact management software and learn how to create a merge template, a sales letter and send a mail merge.
Please check out our support section of videos and free word templates that you can download and customize to fit your needs.
Why five letters? Simple. We recommend five letters and five follow up phone calls every day. Why five? Well this number is manageable for you the sales person or organization. You want to be there for your clients and you want to be able to allocate the resources necessary to managing your business. We recommend five letters simply because we know that with this number you can get it done and we known that with this system that over time and not over night you will add one new customer every week!
On day one we recommend that you send five letters. Within your sales letter we recommend that you tell your prospect that you will be calling in one week. This will let the prospect know that you will be calling but will also show them that you do what you say. Automatically you begin to build trust with your prospect. After the first follow up phone call we recommend at least three to five postcards are sent over the next 60 days and one more follow up phone call is made. Over time you will be sending 5 letters a day, at least 15 postcards per week and making 5 follow up phone calls every day.
So what is this 30 Minute Sales System all about? Lets face it most businesses fail to market their business properly or fail to market at all. Keep in mind that we are speaking of a specific segment of marketing and that is sales. Believe it or not most sales professionals do not like to prospect. Why? Well that is because prospecting is always associated with cold calling which is an unproductive way of increasing your sales. Bottom line, cold calling does not work and it never has. So what is the solution? What is the alternative to cold calling, rejection and doors being slammed in your face?
Welcome to the 30 Minute Sales System. With this system we are going to introduce you to tried and true methods that will help you to increase your sales in just 30 minutes per day. With this system users can easily and successfully, print and mail letters, postcards, etc and make follow up phone calls each and every day in 30 minutes or less!
In today’s world we rely so much on social media, SEO, email marketing, etc. Please know that this system is not designed to compete or to downplay the importance of your current system, we are here to enhance your current system so that you can sit back and watch your business grow. Our system utilizes the traditional bricks and mortar sales approach by using targeted direct mail and follow up phone calls which will complement your web marketing efforts. All in 30 minutes per day.
Sales remains a numbers game. Our experience shows that with every 10 letters you will schedule two appointments with prospective clients. With every five appointments you will add a new customer. Therefore if you send 25 letters per week you will add one new client every week. Would you like to add 52 new clients to your business each year? Sure you would and it is possible over time and not overnight with the 30 Minute Sales System.
